Karma Royal Group, headed by chairman and CEO John Spence, has chosen Merlin Software.
Founded by John Spence in 1993, Karma Royal Group comprises leading brands including Royal Resorts, Chakra Resorts, Karma Resorts, Beach Club International and Karma Spa and is set for significant global expansion over the next few months.
The Group currently operates 21 resorts with four further resorts under development. Acknowledged as industry innovators, Karma Royal Group has pioneered vacation ownership throughout India and South East Asia. The business currently employees in excess of 3,000 employees.
Today, the Group continues to set industry standards with passion and innovation, providing new products to engage its 55,000 members. Karma Royal’s market share for holiday ownership has been estimated at 60 per cent, making it the largest business of its kind outside the U.S.
“Merlin will enable the platform for the Karma Royal Group to deliver a one-stop shop environment for all our key stakeholders. Our capabilities to efficiently handle the different business processes from sales and marketing, property and inventory management systems, database and member management and statistical and financial reporting, will be enhanced and will have application to any and all aspects of the vacation ownership industry,” explained Gary Knowles, chief operating officer of the Karma Royal Group.
“The most significant advantage for the Karma Royal Group having committed to invest their efforts in Merlin, will be the ability to access the system online, anywhere in the world. This will be key for the senior management of the business to be able to track performance of their business units online from anywhere in the world. We look forward to the benefits that will be forthcoming from the Merlin implementation.”
